October 27, 2022 | Press Release

Civil Rights Icon Dolores Huerta Appears in New NO on Prop 27 Ad

Civil Rights Icon Dolores Huerta Appears in New NO on Prop 27 Ad

For Immediate Release: October 27, 2022
Contact: Kathy Fairbanks, (916) 813-1010

Sacramento, CA – Today, the NO on Prop 27 campaign launched a new Spanish-language ad featuring Dolores Huerta, a lifelong civil rights and labor leader, urging voters to reject Prop 27.

Earlier this year, Huerta announced her formal opposition to Prop 27 stating, “The Corporate Online Gambling Proposition is misguided and dangerous. This measure is a direct attack on Indian self-sufficiency that would also expose youth and the disadvantaged to the perils of online gambling. We are no strangers to corporations seeing California as nothing more than a piggy bank to extract wealth at the expense of the disadvantaged. That’s why I urge all Californians to oppose this deceptive online gambling scheme.”

The ad’s script is below:

“He dedicado mi carrera ayudando a comunidades desventajadas a luchar en contra de las grandes corporaciones. Por eso estoy en contra de la Proposición 27. La 27 enviaría 90 por ciento de los beneficios fuera del estado, a las corporaciones de juego que crearon la medida. Dejando solo uno y medio por ciento para las tribus indígenas de California. Por favor, únase conmigo a votar NO a la 27.”

“I have dedicated my career to helping disadvantaged communities fight back against large corporations. That’s why I’m against Proposition 27.  Twenty seven would send 90% of profits out-of-state to the gambling corporations who created the measure. Leaving only one and a half percent for the indigenous tribes of California. Please join me in voting NO on 27.”

Sponsored and bankrolled by out-of-state online gambling corporations like DraftKings, FanDuel and Bet MGM, Prop 27 would legalize a massive expansion of online and mobile sports gambling in California – turning virtually every cell phone, laptop and tablet into a gambling device. Recent polling shows Prop 27 failing by a 26-point-margin, with 53% of voters indicating they would oppose the measure while only 27% of voters saying they would support it.


Born in 1930, Dolores Clara Fernandez Huerta is one of the most influential labor activists and Chicano civil rights leaders of the 20th century.

Huerta began her career as an activist when she co-founded the Stockton chapter of the Community Service Organization where she led voter registration efforts and fought to improve economic equity for Hispanics. Later, she founded the Agricultural Workers Association and met César Chávez through her activism. In 1962, Huerta and César Chávez joined forces and founded the National Farm Workers Association, the predecessor of the United Farm Workers’ Union (UFW). Through her work at UFW, Huerta organized workers, negotiated contracts and advocated for safer working conditions. In 1973, Huerta’s fierce advocacy led to the ground-breaking California Agricultural Labor Relations Act of 1975, a first law of its kind in the United States, granting farm workers the right to collectively organize and bargain for better wages and working conditions.

In recognition of her tireless leadership and fight for equality, Huerta received the Eleanor Roosevelt Human Rights Award in 1998 and the Presidential Medal of Freedom in 2012. As of 2015, she was a board member of the Feminist Majority Foundation, the Secretary-Treasurer Emeritus of the United Farm Workers of America, and the President of the Dolores Huerta Foundation, a grassroots community organizing organization.